Overlooking the gentle waters of Wailea Beach, luxurious Four Seasons Resort Maui, with its ever-attentive hotel staff and the largest luxury resort guest rooms and suites on the island, epitomizes a classical Hawaiian palace resort. In 2007, Four Seasons Hotel Maui at Wailea was undergoing a $50M renovation. Their focus was to maintain occupancy and to drive the local wealthy set of Wailea to utilize the property during the extensive renovation.
Jennifer Halliday worked closely with the
Four Seasons Resort Maui team to bring a series of exclusive monthly promotions to the resort that offered unique, one-of-a-kind experiences to guests and locals and extensive co-marketing opportunities to the resort.
From personal poolside skin consultations by
Kate Somerville to hand-crafted cocktails by
The Liquid Architect to bespoke organic parfum creations by Ajne Rare & Precious, Jennifer successfully drove consistent traffic to the resort, helped to maintain occupancy and created a profitable promotional platform that extended the reach of both parties brands to high net worth audiences.