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The mission of Wakaya Perfection is to offer the world's purest and finest Collection of all-natural preventative healing products. 

As Chief Business Development Officer, Brand Ambassador and Spokesperson, Jennifer Halliday is responsible for strategically driving revenue, spearheading product development, nurturing partnerships and media relationships and acts as the on-air personality for Wakaya Perfection's bi-monthly segments on HSN. In 2015, Jennifer grew the HSN business by 89% resulting in significant revenue and a nomination of Wakaya Perfection by HSN as a contender for its coveted "Most Innovative Partner" Award.

Jennifer secured highly profitable distribution opportunities for Wakaya Perfection with Harrods of London, Mandarin Oriental Hotels, Four Seasons Hotels, Saks Fifth Avenue, Williams-Sonoma, HSN, and more.  In addition, Jennifer cultivated a loyal stable of Celebrity Chef Ambassadors who continue to contribute exclusive recipes for the culinary collection.

In addition, Jennifer was responsible for securing the coveted placement in Oprah's Favorite Things Holiday Gift Issue twice (2012 and 2014) and also spearheaded the development of three books; Every Day with Ginger Recipe Book, Every Day with Turmeric Recipe Book and Life Recipes Cookbook

"I have had the pleasure of working with Jennifer HALLIDAY for the past four years.  She is an incredibly passionate marketer who understands the importance of branding at all levels.  Her energy and enthusiasm for everything she does is evident and incredibly motivating.  Through her efforts, she has succeeded in building a truly successful partnership with our company. It has been a pleasure and an honor to work with her."
- Allyson Holt, Vice President of Culinary/FOod at HSN