Jennifer Halliday is a New York-based luxury lifestyle brand expert and strategic brand advisor with over 25+ years of experience creating profitable business development strategies, long-term strategic partnerships and successful marketing and PR campaigns in the luxury lifestyle world. She gained the ability to innovate, adapt and effectively articulate brand vision from inception to achievement through her experience in business development, product development, retail and marketing communications. She is a sophisticated global brand ambassador with an in-depth comprehension of consumer insights with specific focus on the HNW and UHNW individual. She possesses a keen sense for identifying consumer trends, cultivating a brands growth trajectory and achieving successful fruition.
Halliday has worked closely alongside successful entrepreneurs including Petra Nemcova, Entrepreneur, Supermodel and Philanthropist, Kate Somerville of Kate Somerville Skincare as well as serial entrepreneur and FIJI Water Founder, David H. Gilmour, at four of his successful start-ups over the past twelve years including VIVmag, Zinio Digital Publishing, The Wakaya Club & Spa and Wakaya Perfection. Halliday acts as the on-air personality for the Wakaya Perfection brand on HSN, successfully broadening consumer awareness and generating millions of dollars in revenue annually. In 2015 Halliday grew the Wakaya Perfection business on HSN by 89%, generating significant revenue and garnering a nomination for Wakaya Perfection as HSN’s “Most Innovative Partner” for 2015. Halliday’s passion for wellness has influenced a loyal following of wellness advocates for Wakaya Perfection. In addition, her strategic brand alignments and creative campaigns helped grow revenue and lead several additional clients to acquisition including the acquisition of Kate Somerville Skincare by JH Partners and eventually Unilever.
Halliday has worked in the technology industry in both software and hardware. In her role at Zinio Digital Publishing, Halliday pursued, negotiated and secured software licensing agreements that allowed the Zinio Digital Reading Application to be preloaded onto smartphones, tablets, laptops and more which resulted in significant revenue for Zinio and its publishing partners. Halliday’s broad stable of strategic partners include Samsung, Motorola, Sony, Qualcomm, Adobe, Dell, HP, HTC, Acer, Asus, LG Electronics, Sharp, Nokia, Lenovo, Vodafone, T-Mobile, AT&T and Sprint. Halliday strategically aligned Zinio with well-known consumer brands ranging from Target.com and Fandango to Showtime and Starwood Hotels and Resorts to bring the Zinio Digital Newsstand to consumers globally. Halliday also introduced customized digital magazines for mainstream partners such as the Academy of Television Arts & Sciences for Emmy Magazine as well as Showtime, showcasing its premier shows Dexter and Weeds. In her role at Motorola Mobility, Halliday led the charge in evangelizing the Google’s OS, leading the charge in influencing brands such as Gilt.com, Hasbro, Marvel and more to develop apps for the Android Marketplace. Halliday also led all major studio partnerships such as Viacom, NBC/Universal, Paramount and more and worked with the CTO’s & Motorola Security Teams in protecting secure HD video content paths.
Halliday strikes an effective balance as a passionate entrepreneur and disciplined corporate soldier, possessing the fearless ability to achieve goals of success while rolling up her sleeves and working confidently and strategically within the infrastructure of the corporate world. She is known for her ability to effectively shape a brand through calculated campaigns, strategic alignments and deep knowledge of consumer insights, ultimately elevating brand equity and perception.
Halliday’s vast sphere of influence and direct access to C-level executives in the lifestyle world traverses all industries from wellness, luxury travel, technology, sports and hospitality to beauty, fashion, fitness and more. Halliday has worked in a marketing, brand and business development capacity with many eponymous brands including Four Seasons Hotels and Resorts, Rosewood Hotel Group, Montage Hotels and Resorts, Mercedes-Benz, La Perla, Frette, Giorgio Armani, Ermenegildo Zegna, Estee Lauder, Kate Somerville Skincare, Be The Light Luxury Home Collection by Petra Nemcova, YogaWorks, Showtime, HBO, The Academy of Television Arts and Sciences, Gilt.com and more.
In addition, Halliday has successfully led numerous consumer brands into diverse distribution channels and as a result, has cultivated a strong buyers network with major retail brands from Costco, Target, CVS and Walgreens to Williams-Sonoma, Bloomingdales, Saks Fifth Avenue, HSN, Harrods of London and more.
Halliday acts a Strategic Advisor of sales, brand, partnership and business development strategies for emerging luxury lifestyle brands.