Be The Light New York by Petra Nemcova is a luxury home decór lifestyle brand that takes you on an exciting journey around the world to discover countries and their treasures.
Jennifer Halliday worked with Founder Petra Nemcova, Supermodel, Entrepreneur and Global Philanthropist, to craft and successfully execute a comprehensive sales strategy, develop effective sales tools and advise on strategic brand positioning for
Be The Light New York.
Jennifer successfully secured strategic and profitable distribution with leading luxury retailers from Neiman Marcus and Bloomingdales to Gracious Home and Paul Smith and more.
In addition, Jennifer coordinated a series of successful in-store PA's with Neiman Marcus, Bloomingdales, La Perla, Gracious Home and more across the United States securing extensive press coverage for Be The Light New York, further driving sales revenue and benefitting Petra's charity, the Happy Hearts Fund.