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"Jennifer HALLIDAY IS one of those rare individuals that strikes a balance of the best both personally and professionally. She has unrivaled energy, drive and tenacity. Will go to great lengths to get the job done better than anyone, resulting in both client and customer satisfaction. She is keenly aware of the business needs while incorporating a revenue driven approach and salesmanship. 
She is adaptable and has the ability to motivate and create great change. She is kind, generous and fun to work with."

​​The Sports Club Company owned and operated the finest luxury sports and fitness complexes in the world and was committed to providing unprecedented services and amenities to help its members achieve all health and fitness goals. It operated ten locations in marquis cities ranging from New York, Los Angeles, Beverly Hills and Washington, D.C., to Boston and Miami, four of which were co-located with Four Seasons Hotels and
Ritz-Carlton Hotels.  

Its spacious Clubs ranged in size from 90,000 square feet to 180,000 square feet and were equipped with state-of-the-art equipment and programming, fine dining restaurants, luxurious spas, valet parking and more.  The Sports Club Company was the leader in the Fitness Industry prior its purchase by
​Equinox Fitness in 2011. 

​As National Director of Business Development and Strategic Partnerships, Jennifer recruited and managed long-term founding partnerships and co-marketing opportunities with luxury lifestyle brands including American Airlines, Mercedes-Benz, NBA, HBO, NFL, New York Yankees, Nike, IMG, La Perla, Giorgio Armani, Men's Health, The Los Angeles Lakers, Cosabella, Hugo Boss, FIJI Water, Harry Winston, Vanity Fair, Saks Fifth Avenue, Escada, Butterfield & Robinson, the Estee Lauder Companies and more.

Jennifer designed and delivered national and regional marketing, sales and public relations campaigns to open eight fitness centers across the US, generating mainstream media attention with key placements in influential consumer and trade outlets and increasing membership.  She also and implemented national Member Enhancement Program which generated $1.5M annually in donated luxury products and services to enhance the membership base and maintain retention.

Jennifer identified and negotiated long-term exclusive site sponsorships with Evian, Fiji Water and Glaceau driving over $250 in revenue annually.  She was a Member of the Corporate Executive Team specifically dedicated to launching (pre-construction and grand opening) eight properties across the United States and she also was utilized by the Executive Team to perform due diligence for future locations.